Having vast experience of 22 years in Television Broadcasting Industry and being the Team lead for Television Operations in ETV Network , Shashi Prakash Singh started his journey in 2002 delivering the multifarious roles in ETV Network at Ramoji Film City- Hyderabad , as Operations Manager’ materializing events like International Sufi Music Festival ‘Jahan-e-Khusrau , and , Republic Day International Mushaira - Kavi Sammelan at Dubai . He has traversed the foundations of Digital News Landscape’ ETV Bharat , the Live Multi Camera shows , in-studio live shows , and is now the Head of Channel Operations for ETV Balbharat kids television channels , overseeing the facets of monetization and the cost optimization touchpoints for overall health of the kids channels.

ETV Balbharat ’ is the bouquet of kids satellite television channels in English and eleven Indian regional languages being aired from Teleport at Ramoji Film City , Hyderabad. ‘Shashi is also overseeing the Content Licensing and Acquisition from Global countries for ETV Balbharat , striking potential deals with international Producers and Distributors, there of driving appropriate methodologies in content strategy and business goals of Kids channels . He has studied in Institute of Rural Management (IRMA) at Anand , followed by scholastic attainments in Television Production & Mass Communication , from Hyderabad Central University. Before the stint at ETV, Shashi worked in Tata group -The Tata Pigments Ltd. , and PHILIPS Domestic Appliances Division , as Sales Lead.