Sharad’s career in the media industry spans more than 50 years. He was the Director Technology of the Asia-Pacific Broadcasting Union till 2013. Sharad previously worked as Director Engineering in Doordarshan-India, General Manager in TCIL and as Professor in the Film and TV Institute of India. Currently he is a Technical Consultant helping out in projects on digital TV and radio broadcasting, OTT and radio streaming, automotive entertainment and on 4G-5G in the mobile industry. He participates in national standards setting in two countries in the region.

He served at the ITU’s WRC conferences and Study Groups in several capacities in the period 1988-2012. He has contributed as a senior expert to many ITU projects, including for the ITU Akademie.He has authored a large number of papers on topics of current interest and has made presentations at eminent conferences in four continents.