With a career spanning over two decades, Shankar Bala has emerged as a dynamic and influential figure in the media industry, showcasing his expertise across various platforms. His journey began in 1998 when he stepped into the world of television with Raj TV. Within just a year, his outstanding performance led to his promotion as the Head of National Sales, marking a pivotal moment in his career.

One of the highlights of Shankar Bala's early career was the opportunity to launch two channels, demonstrating his strategic vision and leadership skills. In 2003, he played a key role in the launch of a Telugu channel, showcasing his ability to navigate diverse linguistic and cultural landscapes within the Indian media space. His journey continued with the successful launch of several large-format events, including memorable felicitations for legends like KB and lyricist Vaali.

Since 2011, Shankar Bala has held the position of CEO at Fourth Dimension Media Solutions, one of India's largest media outsourcing companies. In this role, he has overseen the operations of prominent channels, reinforcing Fourth Dimension's position as a major player in the media landscape. Under his leadership, Fourth Dimension represents some of the most influential media outlets, including the No.1 News Channel in Tamil Nadu, Puthiyathalaimurai, the popular GEC Puthuyugham, V6 News (a leading Telugu news channel), Chennai Live 104.8 FM (an English radio station), and Cable Aggregators - Infinite Media.

Shankar Bala's tenure as CEO has been marked by strategic decision-making, fostering growth, and ensuring the continued success of the media outlets under Fourth Dimension's umbrella. His ability to navigate the rapidly evolving media landscape, from traditional platforms to the digital realm, showcases his adaptability and forward-thinking approach.