Prof. Sathya Prakash Elavarthi teaches Media Economics & Management, Film Theory & Criticism and Documentary Theory at the Department of Communication, Sarojini Naidu School of Arts & Communication, University of Hyderabad. He is a recipient of Fulbright Nehru Academic and Professional Excellence Fellowship (2021-22). He recently co-authored (along with Sunitha Chitrapu), Media Economics and Management (a text book for Routeldge India, 2022). His research interests include Film Studies, Media Industries, Digital Cultures, and Media History. He currently has an active cohort of five doctoral students working on these areas under his supervision.

Other relevant publications include:

• Co-authored with Vibodh Parthasarathi & Sunitha Chitrapu, ‘Media Economics in India: Traversing the Rubicon?’ In M. Bjørn von Rimscha & Stephanie Kienzler (Ed.) Handbooks in Communication Science: Management and Economics of Communication. De Gruyter Mouton, 2020, pages 441 - 456
• Advertising Practices and the Making of Regional Newspaper Markets’, The Indian Media Economy Vol. II – Market Dynamics & Social Transactions, (Eds. Adrian Athique, Vibodh Parthasarathi, S.V. Srinivas), OUP, Dec, 2017. Pages 37-60
• ‘News Media Economy in Post-liberal India: Narratives Nation, Region and Power in Neo-liberal Times’, The Visual Politics of War, (Eds. Ibrahim Saleh & Thomas Knieper), Cambridge Scholars Press, April, 2017.Pages 7-22.
• Telugu Cinema: A Concise History’, Beyond Bollywood: Cinemas of South India, Harper Collins, June, 2017. Pages 185-256